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Sign up for the Cascade Insights newsletter where we’ll be pointing you toward best practice content we’ve developed in the fields of competitive intelligence and qualitative market research.
Our approach combines deep technical and industry expertise with on-the-ground diligence. We tailor solutions for each client with services that include:
- Competitive B2B market research that helps you better understand your position in your market through in depth interviews, online community research, focus groups, and custom research studies.
- In depth technical and business level product analysis that identifies your product’s advantages and disadvantages compared to competitors.
- Field facing actionable analysis on industry trends and competitor moves that help you beat the competition.
- Win/Loss analysis, internal field best practice studies, target customer profiling / list development for B2B markets, and other sales intelligence projects to enable your organization to accelerate sales.
- Field, Partner, and Customer Facing competitive content in the form of presentations, whitepapers, technology summaries, battlecards, and other compete collateral.
Detailed information on our services and our most recent book focused on OSINT collection.
Cascade Insights evolved out of the years we’ve spent working within technology companies, as well as our experience overseeing consulting groups. Since forming Cascade Insights, we’ve completed a variety of interesting projects for hardware and software companies, and we have the vision and insight to do what we do well.
