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Cascade Insights is a competitive insights firm that is focused on technology sector companies.
Our goal is to help you develop strategies and tactics to beat the competition. With decades of tech sector experience and competitive intelligence expertise, we can help you understand your competitors and develop creative competitive programs and winning strategies.
The firm is led by two principals, Sean Campbell and Scott Swigart. Before founding Cascade Insights in 2006, Sean and Scott owned, grew, and sold a profitable technical consultancy. Cascade Insights works on competitive intelligence projects for the largest names in the tech industry, with efforts that span.
- Strategy cracking the code on competitor strategies and developing strategies that leverage client strengths and will be most difficult for competitors to respond to.
- Marketing Developing data-driven marketing programs that deliver measurable results.
- Product Planning Understanding competitor product capabilities and customer opportunities to design the most successful products for the marketplace.
- Sales Understanding competitor sales tactics and gaining intelligence on accounts to increase sales success.
- Detailed Competitive Intelligence Benchmarking, training, and mentoring for internal CI teams to maximize impact to the organization.
A sampling of client testimonials can be found here.
Follow us on twitter – @sean_campbell and @scottswigart
