Keenly Focused and Rooted in Technology
Co-founders Sean Campbell and Scott Swigart created two businesses over the past 13 years, each focused on marketing and consulting in the technology industry.
Their first business, 3 Leaf, a consultancy founded in 1999, supported clients from some of the largest companies in the software and hardware field. While building 3 Leaf, Sean and Scott wrote three books on best practices in the technology industry, two of which were published by Microsoft Press and one by Intel. After growing and developing the company over six years, Sean and Scott sold the company and founded Cascade Insights.
Cascade Insights, founded in 2006, focuses on providing competitive intelligence, qualitative market research and strategic marketing services to clients in the hardware and software industries so that they can more effectively assess, compete with, and beat their competition.
Sean and Scott’s most recent publication, Going Beyond Google: Gathering Internet Intelligence©, is now in its second edition, and was listed as a must-read for 2009–2010 by the Strategic and Competitive Intelligence Professionals society (SCIP).
They also regularly write and appear in articles, including the November 21st Forbes article “The Spy Who Liked Me” and deliver presentations on qualitative research and competitive intelligence topics.
As industry experts on the complexity of CI (competitive intelligence), Sean and Scott are also highly sought after speakers and have been called upon to help education associations as well as product development, marketing, and sales teams in Fortune 100 technology companies around the world.
Cascade Insights fully operates within the spirit and letter of the ethical principles and codes of conduct established by the Strategic and Competitive Intelligence Professional society.
Sean Campbell’s competitive intelligence knowledge is rooted in nearly 20 years of working with leading-edge hardware and software technologies long before they became mainstream.
As a recognized thought leader in the competitive intelligence community, Sean is regularly requested to speak at national events on competitive intelligence and industry analysis. He received the Catalyst Award from SCIP and co-chaired the Oregon SCIP chapter. Additionally, Sean is a contributing assistant professor at Willamette University’s Atkinson Graduate School of Management, where he teaches industry analysis and competitive intelligence.
Scott Swigart informs his competitive intelligence projects with tech industry insights gained from a career that began decades ago with coding low-level UNIX® hardware diagnostics and continues today with programmatic social media mining and cloud-based projects.
Scott is well recognized for his contributions to the competitive intelligence community and regularly speaks at national conferences for marketing research and competitive intelligence associations. He co-chaired the Oregon chapter of SCIP.