Best Practices
What follows are some recent presentations and articles we’ve developed on competitive intelligence and qualitative research best practices.
Our Book
Going Beyond Google: Gathering Internet Intelligence
Presentations
These presentations have been delivered through the, SoftwareCEO , MarketingProfs, AIPMM, Willamette University MBA program, MRA, and on site at various Fortune 500 corporate campuses.
- Go Beyond Google – Gathering Internet Intelligence
- Accelerating Sales via Competitive Intelligence Practices
- Competitor Tracking, Daily, Weekly, Monthly
- Ethical Elicitation
- When Worlds Collide: When Market Research meets Competitive Intelligence
Articles
- Looking for Recruits – Qualitative Research Consultant’s Association – Views Magazine.
- Drawing Ethical Lines in Competitive Intelligence Research – Qualitative Research Consultant’s Association – Views Magazine.
- Quirks Magazine – Using LinkedIn for IDI recruit in Qualitative Research Projects
- MarketingProfs – Recruiting Executives for IDI’s
Competitive Intelligence Interview Series – Society of Competitive Intelligence Professionals – Competitive Intelligence Magazine
These interviews were published in SCIP’s Competitive Intelligence magazine. This ongoing interview series for SCIP’s CI magazine focuses on obtaining multiple perspectives on the role of Market Research and Competitive Intelligence in large and small companies.
- Interview with Jeff Burke – Executive Director – Market Research and Intelligence – Seagate
- Interview with Alan Dye – Corporate Strategy Department – Computer Associates
- Interview with Chris Ferguson – Enterprise Competitive Intelligence – USAA
- Interview with Gina Spadoni – Market Intelligence – Premera
Interview Series – Oregon Society of Competitive Intelligence Professionals Chapter
