Training

Based on a long history of developing competitive intelligence and market research initiatives for our clients we have developed a set of short seminars and workshops that can equip you with the tools, processes, and insights you need to compete effectively in your market.

The training courses below can be delivered via the web or onsite. Email us for more details at – sean@cascadeinsights.com

Topics include:

• Accelerating Sales with Competitive Intelligence Activities
• Going Beyond Google: Gathering Internet Intelligence – Part I and Part II
• Disseminating Competitive Intelligence Results for Maximum Impact
• Mining Social Media for Competitive Intelligence Insights
• Scenario Planning
• Competitor Benchmarking
• Trade Show Intelligence
• Interviewee Recruit
• Elicitation Techniques
• Analytical Frameworks

Recent Speaking Engagements

Both Sean and Scott regularly deliver training and presentations of interest to marketing, sales, market research, and competitive intelligence communities.  Recent speaking engagements have included appearances (via webinar or in person) at:

• Strategic and Competitive Intelligence Conference – US
• Strategic and Competitive Intelligence Conference – Asia
• Strategic and Competitive Intelligence Conference – Europe
• National – Market Research and Intelligence Conference – Canada
• The Market Research Association’s First Outlook conference
• The Puget Sound Market Research Forum
• The Market Research Association’s West Region Conference
• The Qualitative Research Consultant’s Association’s National Conference
• The National Investigative Reporters and Editors Conference in Las Vegas on the subject of Open Source Intelligence Collection
• The Seattle Chapter of the Public Relations Society of America
• Willamette University’s Atkinson Graduate School of Management as a Guest Lecturer
• Colorado Chapter of the Strategic and Competitive Intelligence Professionals
• The Oregon Chapter of the Product Management Association
• Software CEO
• Marketing Profs
• The Seattle Chapter of the Public Relations Society of America
• Association of International Product Marketing Managers
• Silicon Valley Product Management Association
• Joint Oregon chapter event – Special Libraries Association & Association of Independent Information Professionals
• Washington Technology Industry Association

Comments from recent attendees:

• “Sean guest lectured a class on competitive intelligence to a MBA marketing course that I normally teach. He is a dynamic and audience-interactive speaker who has refined the art of engaging listeners with a practical story-telling style. The students highly appreciated his sharing the techniques of his craft, imbued with the readily apparent credibility of deep experience.” - Paul Dwyer – Willamette University MBA Program
• “Sean is a real thought leader in the competitive intelligence space. He presented a very highly praised webinar for the SVAMA on this topic. We received fantastic feedback from our members. I can highly recommend Sean as a speaker. He is a real professional and a great pleasure to work with!” – Chris Brown – EVP of Programs – Silicon Valley Marketing Association
• “The WTIA brought Sean in to speak at a marketing community group on the subject of Competitive Intelligence. I attend countless events and listen to many speakers across the board, and have to give Sean remarkably high ratings. The content was eye-opening and the his delivery and command of the room was extremely strong. I highly recommend Sean as a professional speaker and expert in his discipline.” – Robert Wachter – Marketing and Communications Manager – Washington Technology Industry Association
• “Sean presented to our SCIP chapter about his new book “Go Beyond Google: Gathering Internet Intelligence” Co-authored with Scott Swigart. This by far the most popular topic our chapter ever held. It was standing room only and we have a full up to capacity webinar. As a result I have had numerous requests to join our chapter. This presentation was insightful, useful and cross domain. Meaning we had people in attendance from across several business sectors–all were blow away with the presentation. If you are in any business–you have to get this book, even better, invite Sean and Scott to talk about it to your business–you won’t be dissapointed.” – Robert Caldwell – Senior Competitive Analyst – Northrop Grumman
• “Sean Campbell is a compelling presenter, dynamic collaborator and endless resource. Sean delivered several interesting and thought provoking business intelligence presentations to professional and student audiences. Attendees commented on Sean’s quick wit, ease in distilling complex topics into simple understandable concepts and ability to draw in the audience. Sean’s style is unique, fun and leaves the audience wanting more.” – Tina Alexander – Director – MBA Program – Willamette University
• “I highly recommend Sean Campbell, Principal of Cascade Insights (www.cascadeinsights.com) as a speaker. I host the Silicon Valley American Marketing Association’s Emerging Media Morning Forum (http://www.svama.org/site/morning_forums). Sean gave one of the most informative presentations we have heard. His discussion about competitive intelligence was an eye-opener to learn the wealth of information one can find from open sources and interviews about competitors, either on behalf of our clients or as to our own business. Sean is extremely knowledgeable. He also shared with us a number of software and SaaS tools he uses (most of which can be used for free) that facilitate information gathering. We had a very rewarding interactive session with Sean. You will want to invite him to speak to your organization, both because he is a great speaker and his subject is one of those ‘must learn’ topics.” – Bruce Rossiter – President Just Resolve – CEO – Zoom Industries
• “To a group of product management professionals, Sean Campbell of Cascade Insights presented a thorough and compelling overview of competitive intelligence methodology and research tactics. His fast-paced talk kept the audience engaged and laughing. Sean possesses a tremendous ability to cover a great breadth of information while still going deep enough to leave his audience satisfied and feeling they’ve learned something. I strongly recommend Sean as an expert speaker on competitive intelligence.” – Jenny Hapgood – Marketing Director – Product Management Association
• “Sean did a well-received webinar for us on how journalists can use competitive-intelligence techniques to research business stories. His knowledge of the subject and his passion for sharing it really came through. As one attendee said, ‘My first web training course, and it was fabulous. Lots of info, lots of techniques discussed. All great stuff.’” – Linda Austin – Executive Director, Donald W. Reynolds National Center for Business Journalism
• “I worked with Sean to administer a presentation/webinar for our members at SoftwareCEO.com. Sean is friendly, open, and an excellent communicator. As such, getting the webinar set up and executed was efficient and fun. Plus, Sean is an excellent speaker who was very genuine and engaging with the audience. Finally, his presentation was detailed, well-constructed, and contained useful info perfect for our members! I’m very much looking forward to working with him again.” – Peter Redmer – SoftwareCEO
• “I saw Sean speak at the SCIP 2011 Annual Conference, where he delivered an hour long lecture entitled ‘Going Beyond Google.’ Sean was easily the most engaging and charismatic speaker that I saw over three days at the conference; his session could have been at least twice as long and I would’ve still been interested in what he had to say. I was able to use his recommendations of new search techniques the very first day I returned to my office.” – Danny Bialosky – Strategy Analyst – Tufts Health Plan
• “Sean presented two webinars for Technology Association of Georgia on competitive intelligence. They were both well researched and exceptionally presented. Sean is an expert in the industry and was able to provide our participants with information customizable to their own needs.” – Amanda Shook – Sr. Director of Professional Development – Technology Association of Georgia
• Sean Campbell has presented several seminars for MarketingProfs over the years all of which were highly regarded and often rated 5-stars (highest rating) by our members. The information he provides is well organized, practical and actionable. He never promotes himself. Everything he presents is strictly educational. Plus, he’s easy to work with and meets our strict deadlines. I plan to have Sean present again in the future!– Kathy Bushman, Events Content Manager, MarketingProfs