About

Sean Campbell and Scott Swigart are the co-owners of Cascade Insights. Together, they have built two different businesses over the past 10 years, in the broad arena of technology industry focused marketing and consulting.

Their first business, founded in 1999, was a technical consultancy whose clients included some of the largest companies in the software and hardware field. While building 3 Leaf, Sean and Scott also wrote three books on best practices in the technology industry, two of which were published by Microsoft Press and one by Intel. After growing and developing the company over six years, Sean and Scott sold the company and founded Cascade Insights.

Cascade Insights, founded in 2006, focuses on providing competitive intelligence, qualitative market research and strategic marketing services to clients in the hardware and software industries so that they can more effectively assess, compete with and beat the competition.

Sean and Scott also regularly write articles and deliver presentations on qualitative research and competitive intelligence topics. Recent presentations and articles have been delivered through and published by organizations such as SoftwareCEO, the Association of International Product Marketing and Management, MarketingProfs, Willamette University’s Graduate School of Business, RainToday.com and the Marketing Research Association. Their work has also been featured in the Society of Competitive Intelligence Professionals’ (SCIP) Competitive Intelligence magazine and in Quirk’s Marketing Research Review. Examples of some of these presentations can be found on the Best Practices Content page.

Additionally, Cascade Insight’s work has been featured by the New York Times, Forbes, and many other publications over the years.

Sean was also past chairman of the Oregon chapter of SCIP, the Sales and Marketing SIG of the Software Association of Oregon and he was recently awarded a national Catalyst Award for his work with SCIP. Sean also has a Bachelor’s degree from Loyola University and a Master’s degree from Purdue University.