Research & AI Insights for Marketing Teams

November 12, 2026

20 Competitive Intelligence Companies to Know in 2026: Research Firms, Services & Tools

Compare 20 leading competitive intelligence companies, including research firms, consulting agencies, and software tools, to find the right partner for your business.

November 9, 2026

Three Flavors of Optimism: Leading Through AI Without a Map of What Comes Next

Change management needs a destination AI can’t give you. Learn what leaders can offer instead, from principles over process to honest ambiguity.

November 5, 2026

How AI Is Changing the B2B Buyer Journey: What Marketers Need to Know

How is AI changing the B2B buyer journey? Explore its impact on vendor discovery, buying committees, and purchasing decisions.

November 2, 2026

Voice on File: When Your AI Sounds Like You, Who’s Making the Promise?

AI agents can now make calls in your voice. Learn what a familiar voice signals, from promises to security risks, and how to set limits before it calls.

October 26, 2026

The Asking Tax: Your Customers Are About To Become A Lot More Persistent

AI agents make it cheap for customers to ask, push, and follow up. Learn what the Asking Tax costs, from refunds to client specs, and how to plan for it.

October 19, 2026

The Leader’s Dilemma With AI: What Happens To Me If This Works?

AI announcements rarely answer the question employees care about most. Learn what leaders owe their teams, from fair decisions to RISE, and how to answer it.

October 14, 2026

Born After AI: What a Company Founded Today Should Do Differently

A company born today can skip years of AI catch-up. Learn what it would build differently, from agent handoffs to AI budgets, and how to apply it to yours.

October 8, 2026

Who Are the Best B2B Thought Leadership Research Firms? (2026 Buyer’s Guide)

Most B2B organizations already know original research is worth doing. The harder decision is picking a partner whose expertise actually matches the audience, the objective, and the industry. This guide breaks down where each one is strongest.

October 5, 2026

The Hand-Me-Down Frontier

Falling AI prices don’t always mean lower costs. Learn the four patterns in AI spend, from the Workhorse to the Token Treadmill, and how to test yours.

October 2, 2026

Top AI Advisory Firms for B2B Companies in 2026

Most B2B organizations already have AI tools. Few have redesigned the work around them, and that's where the value actually sits. Here's how to choose the right AI advisory partner for your business.

September 26, 2026

The Unwatched Hours

Agents can run for hours without checking in. Learn what changes when you manage them, from finish lines to teams of agents, and how to keep up.

September 24, 2026

You Have the Angle. Here’s How to Design a Thought Leadership Study To Prove It.

Learn how to structure a thought leadership study that produces the credible statistics and compelling quotes you need to back your point of view.

September 1, 2026

Generic AI Content: The Voice of the Buyer Fix

AI content sounds generic because it's drawn from the same public well as everyone else's. See how B2B market research fixes what prompting can't.

August 19, 2026

The Rigor Costume: How to Tell Real Qualitative Analysis From AI-Generated Output

Learn how to distinguish rigorous qualitative analysis from polished AI-generated output, spot common failure modes, and evaluate vendors with confidence.

August 12, 2026

From AI Access to Meaningful AI Use: Closing the Adoption Gap

Access to AI tools has never been the problem. Meaningful AI use is. Learn how to close the AI adoption gap.

July 7, 2026

AI Workforce Transformation Is Stalling. Here’s the Real Reason Why.

AI workforce transformation stalls when leaders chase tools over work design. Here's what the 20% of companies winning with AI are doing differently.

June 2, 2026

When Development Costs Zero, What Are You Actually Testing?

When AI cuts development costs, most teams assume they need less research. The real shift is more subtle, and more important, than that.

May 14, 2026

The Vibe Coding Flood: What B2B Market Research Tells You That Building Can’t

Vibe coding changes who can build software. It doesn't change what buyers value. B2B market research becomes more important, not less.

April 9, 2026

The Director’s Mandate: Why “AI Training for Employees” is Failing

Most AI training for employees is failing because it treats them like typists, not leaders. Here's how to move from an operator mindset to a director mindset.

March 13, 2026

Building Your Own Scenario Plan: How to Navigate GenAI Uncertainty in Market Research

Navigate GenAI uncertainty in market research. Use our 5-step scenario planning guide and custom GPT to define and build the researcher role of 2026.

January 22, 2026

Scenario Planning for GenAI in Market Research: Four Futures for 2026

Explore four plausible futures for market research in 2026. Learn how to use scenario planning to navigate GenAI uncertainties and steer toward success.

January 8, 2026

The GenAI Rollouts That Look Successful on Paper… Until You Look Closer

Discover why GenAI rollouts often stall despite high investment. Here's how a Fractional Chief GenAI Officer turns "ghost" rollouts into measurable impact.

December 17, 2025

GenAI in Market Research 2026: Trends to Watch

These are the top GenAI trends in market research that will be reshaping the market researcher's role in 2026.

December 3, 2025

The Missing Role in Most GenAI Strategies: The GenAI Transformation Lead

Discover why every organization needs a GenAI transformation lead to turn scattered AI pilots into scalable, business-driven impact across teams and workflows.

November 19, 2025

Engineered for Impact: Your Strategic Framework for Thought Leadership Research

Learn the 4-part framework that transforms thought leadership research from interesting ideas into industry-defining reports. Plus: try our free custom GPT guide.

November 6, 2025

Everyone’s Talking About AI Layoffs. No One’s Talking About GenAI Reskilling.

GenAI reskilling is the missing piece in today’s AI-driven layoffs. Learn how training your workforce unlocks the real ROI of AI transformation.

October 27, 2025

GenAI Training for B2B Organizations: Stop Automating Bad Processes, Start Redesigning Work

GenAI Training for B2B Organizations isn’t a software rollout. Learn how business-led AI adoption drives real transformation and results.

October 7, 2025

Collaborating on Generative AI Education at George Fox University

Here's how one-on-one mentorship, workshops, and training is empowering educators to use Generative AI thoughtfully.

September 23, 2025

AI for B2B Go-to-Market: Speed Without Differentiation Isn’t Strategy

Launching a new AI product? Discover why real conversations, not just AI tools, are the key to effective B2B go-to-market differentiation.

September 3, 2025

Shadow AI: Why Employees Go Rogue and How Leaders Can Respond

Shadow AI is rising as employees adopt tools faster than policies allow. Learn how leaders can balance innovation, security, and productivity.

August 19, 2025

Inside Our AI Test Kitchen: How We’re Really Using AI Tools

Explore how Cascade Insights® is experimenting with AI across research, analysis, reporting, and design. Real-world examples show where AI accelerates our work—and where human expertise still leads.

July 24, 2025

Agentic AI Market Research: The Bridge Between Code and Context

Agentic AI won’t scale without understanding real workflows. Learn why market research is key to building trusted, human-centered AI agents.

June 12, 2025

How to Create a Jobs-to-be-Done Framework to Identify AI Investments

Discover how a Jobs-to-be-Done framework can identify AI investments that solve real problems so that your AI investments drive real impact.

May 14, 2025

AI Competitive Landscape Analysis: Should You Worry About Your Competitor’s New AI?

Turn speculation into strategy: an AI competitive landscape analysis provides hard data that empowers informed strategic decisions.

April 14, 2025

Avoid the Costly Flop: Achieving Product-Market Fit in the New AI Era

Achieving product-market fit ensures your AI integration becomes a profitable solution that people actually need and are willing to pay for.

March 12, 2025

AI-Fabricated Studies: A Wake-Up Call for B2B Research Integrity

Imagine a world where an entire B2B research study—participants, interviews, insights, and final deliverables—is completely fabricated by AI. Here's how to spot an inauthentic study.

12 3…16 Next

Cascade Blog

It's time to Act With Clarity®