Focused on B2B Tech
Whether it’s market pain or untapped opportunity,
Cascade Insights has answers.
Whether your organization needs to take advantage of a market opportunity or is facing a competitive threat, you need clarity.
Unfortunately, many B2B tech companies have worked with research partners in the past who are generalists. These same firms claim that their methodology can be applied to any industry, any type of company, or any problem.
You know this isn’t true. You know that you need a partner who understands your space, your technology, and your customers. We’ve designed Cascade Insights to meet the needs you have — but only if you are a B2B technology company.
Actionable Findings
We give you more than research.
We help you Act With Clarity™
At the end of each project, you’ll walk away with a game plan.
Whether it’s a messaging update, a shift in sales tactics, a change in product, a tweak to your go-to-market strategy, or a redirection for your brand, our research will make the remedy clear.
We’ve designed Cascade Insights to meet the needs you have — but only if you are a B2B technology company.
Expert Insight at the Speed of AI
Truly impactful research goes beyond the data you’ve had in front of you for a while. By combining the power of AI with our deep human expertise, we can move faster than other firms while still bringing insightful, comprehensive, and uniquely human perspectives to any research study.
How We Leverage AI: AI significantly enhances our ability to organize and analyze conversational data, quantitative data, and secondary sources of information rapidly. This allows us to identify patterns and trends with greater efficiency.
Fluid Intelligence™: However, AI alone cannot capture the full picture. That’s where our team’s expertise shines. We bring:
- Emotional intelligence – Human researchers interpret intent, emotion, nuance that AI might miss and business implications of those insights.
- Adaptive methodology – We adjust a line of questioning based on participant screener details, live responses, and always dig deeper where necessary.
- Tech sector expertise depth & context awareness – We challenge assumptions, validate insights, and connect them to real-world trends.
- Bias detection and correction – Our researchers detect uncertainty, subtext, and hidden biases all of which can lead a research project astray.
In short, great research isn’t just about collecting words or text. It’s about listening with empathy, paying close attention to your words and tone, nonverbal cues, and what is unsaid as much as clearly stated. These human capabilities drive great research that uncovers valuable insights, ultimately delivering a competitive advantage.
Brand and
Messaging
Cascade Insights’ Brand and Messaging Research can help you gain an objective view of your messaging and how to differentiate yourself more effectively from the competition.
Learn MoreBuyer Research
Cascade Insights’ Buyer Research gives you the insights you need to align your strategy and tactics with buyers’ requirements, priorities, and behavior.
Learn MoreMarket and
Opportunities
Cascade Insights’ Market and Opportunities Research can help you align your product development and marketing strategies with the needs of the market, helping you build a solution your ICP will love.
Learn MoreMarket Research Methodologies
In-Depth Interviews
(In-Person & Online)
Focus Groups
(In-Person & Online)
Web Surveys
Online Research Communities
Quantitative Studies
Social Media / Online Community Analysis
Longitudinal Research
(Communities, Diaries, Etc.)
Secondary Research
