Know your market.
Rethink your marketing.
We help marketers understand their customers,
sharpen their message, and rethink how their teams work with AI.
Let’s Talk
AI is changing marketing. On both sides of your business.
What customers value. How they evaluate their options. Where competitors are gaining ground. Your marketing needs a clear view of what’s changing.
What your people can delegate. How work moves from insight to execution. Where their expertise matters most. Your team needs a practical way to respond.
Make your next marketing decision with evidence
Why buyers choose. Where competitors win. What to do next.
Your next move depends on more than what your market says publicly. It depends on how buyers make decisions, what makes customers stay or switch, and which opportunities are worth pursuing.
Cascade Insights® helps companies investigate those questions. We combine direct research with buyers, customers, prospects, and partners with B2B expertise and AI-assisted analysis.
We help you test assumptions, identify what the evidence supports, and decide what should change in your positioning, sales approach, product priorities, or market strategy.
A few areas we can help you explore:
B2B Brand and Messaging
B2B Buyer Research
B2B Market and Opportunities
Put AI to work across marketing
A campaign brief. A customer analysis. A competitive update. A recurring report that takes too long. Start with a responsibility your team already owns, then rethink what’s possible.
“AI rarely fails because the tools are weak. It fails in the room, when the work around it never changes.”
Sean Campbell — Cascade Insights® CEO
We help you decide what to delegate, how to direct it, and how to judge the result. Then we work through the process around it: the inputs, the handoffs, the reviews, and the decisions that still belong to your people.
How engagements typically unfold:
AI Work Redesign Sprint
See where AI is helping, where work still gets stuck, and which marketing workflows deserve a redesign. Leave with priorities and a practical pilot plan.
Learn MoreAI Work Labs
Bring a real marketing responsibility. Build a better way to do it together, or have us design, build, and test the workflow for you.
Learn MoreExecutive AI Cohort
Work through the decisions on your desk: where to invest, what to expect from your team, and what should change next.
Learn MoreGood Decisions Start with Understanding People
How they buy. What they need. How they get their work done.
Our work starts with useful questions and a close look at the context. We bring that approach to both research and work redesign.
Here are a few ways we think that plays out across all of our work.
Get close to the question
Talk to the people involved. Examine the evidence. Understand the decision that needs to be made.
Make sense of what matters
Bring experience and judgment to the findings, including where the evidence is mixed.
Make the next step practical
Translate what we learn into decisions, capabilities, and ways of working.
Cascade Insights® helps B2B companies that
offer solutions in sectors such as:
Technology
FinServ
Marketing
Life Sciences
GreenTech
Education
Legal Tech
Government
Manufacturing
Retail
Master the Art of AI Collaboration
As AI gets more capable, the quality of the result depends less on knowing the right prompt and more on knowing how to direct the work.
The Art of Asking is our framework for doing that well. It helps people give AI the context, constraints, examples, and judgment it needs to produce useful work, while making clear where human oversight still matters.
We use it throughout our AI work because better direction leads to better output, better decisions, and better workflows. It is one of the core skills people need as more of the work shifts from doing everything themselves to directing increasingly capable systems..
Here are just a few things you can learn from the Art of Asking:
How to Effectively Delegate to AI: Use the 5-element framework to manage AI like you would a capable colleague.
Workflows and Agentic Use Cases: Learn how to meaningfully manage AI driven workflows and Agents.
Techniques to Create AI Champions: Learn how to build internal champions who help AI adoption stick across teams.
Get the Guide
A Few of our Clients
-
We had a very good engagement with Cascade! Their team has been a pleasure to work with, and the insights we’ve gotten out of it have been impressive.
I’ve compiled them not only into battlecards but a Gemini NotebookLM instance. It’s pretty cool — you can query it with anything you think of, and it pulls from ALL the sources: the transcripts, original .mp4 recordings, and various other documents. This wouldn’t have been possible with run-of-the-mill data gleaned from what’s publicly available. In fact, most competitor insights are carefully hidden away. Cascade uncovered all those details for us and allowed us to go a lot deeper.
-
Working with Cascade Insights® for our persona research was a game-changer for our business. Their expertise and meticulous approach in understanding our target audience helped us gain invaluable insights into our customers’ needs, preferences, and behaviors. Armed with this knowledge, we were able to tailor our marketing strategies, resulting in increased engagement and higher conversion rates.
-
When you’re in a fast-paced and highly competitive market space, you have to be nimble and smart and sure in all your marketing decisions – and your vendors have to match that. Sean Campbell and his team at Cascade Insights® are all that and more.
Before they even started on one of my recent projects, they conducted a thorough interview and brought in different perspectives that helped crystallize the actual questions we were trying to answer. The project ran flawlessly and professionally, and the analysis was exceptional. Cascade is on my “Go To” list when I need a partner to help me analyze tough market intelligence questions.
-
Most of my team is relatively new to the CI field, so I enlisted the help of Cascade Insights® to provide training in CI fundamentals, frameworks, and methodologies.
While the training was only 2 days in length, Sean thoroughly covered all the topics with time built in for team activities that further reinforced what we learned. After the training, the team raved about all the new tools they wanted to use and ideas to incorporate into their existing projects. In fact, they have already begun introducing concepts learned in this training into their day-to-day activities.
I highly recommend Cascade Insights® for any CI manager looking to quickly train new CI professionals or for any team looking to refresh their existing CI knowledge. Sean is very professional and knowledgeable in this field and can really help any CI team (regardless of experience) move to the next level.
-
We worked with Cascade Insights® to start up a substantial competitive intelligence and product insights initiative. Their whip-smart staff and expertise in B2B tech was a major asset, starting from our first conversations about doing a project together, making sense of research findings, and delivering results to senior leaders.
When we hit challenges along the road—practically inevitable in standing up a new initiative in an enterprise context—they were flexible, creative, and always positive in finding ways to move forward. In short, in the world of market research, Cascade is at the top of the heap.
What We Believe In: Fluid Intelligence®
AI gets more capable. Human judgment gets more important.
Fluid Intelligence® is our name for the ability to direct AI well.
It means knowing what work to give AI, how much context it needs, when to challenge its output, when to intervene, and where human judgment should remain in control.
It is what we teach your teams and what we design into the workflows we help you build.
Not people working around AI.
People directing it.
