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With more than 18 years of serving B2B technology Fortune 500s to nimble startups, Cascade Insights® helps organizations adopt AI effectively, starting with the teams who have to use it every day. We train people, guide leaders through the change AI demands, and bring the research depth to understand what’s actually working across the market. Whether you’re building AI solutions or adopting them, our dual expertise in AI execution and B2B market research gives us a perspective most firms can’t offer.
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Become a Cascadian
Our roots are based in beautiful Portland, Oregon. But our team has spread all over the country and serves clients all over the world. Even so, our culture has stayed grounded in our Pacific Northwest roots with a passion for work/life balance, exploration, and trail blazing to show others the best path forward.
Employee benefits
- Remote work always and forever
- Flex time
- 18 days of PTO + 9 holidays
- 401(k)
- Generous stipends for healthcare and dental insurance, continuing education, and remote work expenses
- Limited travel, only for company retreats that you won’t want to miss
A Few of our Clients
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We had a very good engagement with Cascade! Their team has been a pleasure to work with, and the insights we’ve gotten out of it have been impressive.
I’ve compiled them not only into battlecards but a Gemini NotebookLM instance. It’s pretty cool — you can query it with anything you think of, and it pulls from ALL the sources: the transcripts, original .mp4 recordings, and various other documents. This wouldn’t have been possible with run-of-the-mill data gleaned from what’s publicly available. In fact, most competitor insights are carefully hidden away. Cascade uncovered all those details for us and allowed us to go a lot deeper.
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Working with Cascade Insights® for our persona research was a game-changer for our business. Their expertise and meticulous approach in understanding our target audience helped us gain invaluable insights into our customers’ needs, preferences, and behaviors. Armed with this knowledge, we were able to tailor our marketing strategies, resulting in increased engagement and higher conversion rates.
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When you’re in a fast-paced and highly competitive market space, you have to be nimble and smart and sure in all your marketing decisions – and your vendors have to match that. Sean Campbell and his team at Cascade Insights® are all that and more.
Before they even started on one of my recent projects, they conducted a thorough interview and brought in different perspectives that helped crystallize the actual questions we were trying to answer. The project ran flawlessly and professionally, and the analysis was exceptional. Cascade is on my “Go To” list when I need a partner to help me analyze tough market intelligence questions.
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Most of my team is relatively new to the CI field, so I enlisted the help of Cascade Insights® to provide training in CI fundamentals, frameworks, and methodologies.
While the training was only 2 days in length, Sean thoroughly covered all the topics with time built in for team activities that further reinforced what we learned. After the training, the team raved about all the new tools they wanted to use and ideas to incorporate into their existing projects. In fact, they have already begun introducing concepts learned in this training into their day-to-day activities.
I highly recommend Cascade Insights® for any CI manager looking to quickly train new CI professionals or for any team looking to refresh their existing CI knowledge. Sean is very professional and knowledgeable in this field and can really help any CI team (regardless of experience) move to the next level.
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We worked with Cascade Insights® to start up a substantial competitive intelligence and product insights initiative. Their whip-smart staff and expertise in B2B tech was a major asset, starting from our first conversations about doing a project together, making sense of research findings, and delivering results to senior leaders.
When we hit challenges along the road—practically inevitable in standing up a new initiative in an enterprise context—they were flexible, creative, and always positive in finding ways to move forward. In short, in the world of market research, Cascade is at the top of the heap.