For nearly two decades, we’ve partnered with market research teams inside some of the world’s leading technology companies. Our role has always extended beyond delivering findings. We believe in building capability, not dependency.
That’s why we’ve consistently mentored client research teams—sharing best practices, offering strategic guidance, and helping them sharpen their craft. We’ve conducted workshops and training sessions with in-house research teams, authored hundreds of articles and blog posts on market research, and presented at countless market research conferences.
Our core mission is to elevate the market research industry and help guide its evolution for the future.
Supercharge Your Research Team with AI
Today, that history of training and mentorship matters more than ever. AI is reshaping the research process. It is transforming everything from transcription, data coding, interview moderation, analysis, and storytelling.
Cascade Insights has been putting best-of-breed AI tools to the test in real-world studies. We know where they add value, where they fall short, and how to integrate them into established workflows without compromising rigor or depth. Keeping this knowledge to ourselves goes against our core mission.
Whether you’re looking to upskill your team, explore new tools, or redesign your research process for an AI-first world—we’re here to teach, guide, and share what we’ve learned to help you choose and use the right AI research solutions for your needs.
Training and Consulting for AI Research Tools
Accelerate and Scale Data Collection
Set up research projects and gather more data faster with moderator guide and survey drafting tools, text-based and conversational AI interviewers, AI desk research assistants, and transcription and note-taking assistants.
Balance Analysis Automation with Meaningful Depth
Learn Fluid Intelligence™ best practices to blend AI-automated qualitative and survey open-end response analysis with human critical thinking and contextualizing for deeper, quicker insights.
Improve Data Visual Storytelling and Socialization
Socialize findings in ways that resonate with different stakeholders with AI-generated data visualizations and reporting in various formats. Learn design best practices for optimal data visual storytelling.
How We Help Market Research Leaders
Minimize operational costs while innovating and experimenting with AI. We’ll help you identify which tools are worth the investment based on your research teams’ needs, avoiding wasted overhead in piloting insufficient tools and tech stack sprawl.
At Cascade Insights, we’re constantly checking the pulse on the AI market and assessing new tools and features as they roll out. We experiment with every solution so that your team doesn’t have to. Leverage our experience and knowledge to make the right AI investments.
How We Help Market Research Managers
Upskill and bring more research capabilities in-house using AI tools. Through personalized training and mentorship, Cascade Insights helps you:
- Identify the right mix of internal AI tools and external research support for your specific needs
- Learn which AI research solutions meet your goals and can be quickly implemented with minimal disruption
- Demonstrate increased productivity and expanded capabilities to your leadership
By partnering with Cascade Insights, you gain a trusted advisor who understands both the market research discipline and the realities of implementing AI solutions within established processes.
