B2B Marketing Enablement Research

Marketing, Sales, & Product Strategy

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Cascade Insights’ B2B Marketing Enablement Research is designed to help marketers determine the strategies and tactics that will best reach and convert prospects into customers.

A Few of our Clients

AMD
AWS
Apptio
BP3
Dropbox
Exum
Gogo
Google
HP
IBM
McAfee
NXP
Oblong
Pharos
Trustarc
Unity
Xivic
salesforce
Clients

B2B Message Testing

Does your messaging persuade buyers or bore them? Or, worse, scare them away? Is it differentiated from the competition? Gain the insight you need to craft messages that lead to engagement.

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B2B Brand Research

How does the market really view your brand? What needs to shift in order to turn prospects into buyers and users into advocates? Our B2B Brand Research provides a window into the awareness, consideration, usage, and advocacy of your brand and solutions, as well as your competitors’.

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B2B Thought Leadership

Build your reputation as an authority in your space. Partner with Cascade Insights for custom studies and marketing assets to inform and engage your target market.

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B2B Partner Enablement

Fast track partner readiness and boost channel sales with custom market research and marketing assets.

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B2B Data-Driven Marketing Research

Your analytics and dashboards tell you what is happening. Get the “why” behind the numbers with Cascade Insights’ B2B Data-Driven Marketing Research.

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Beyond Answers: Deep Discovery Through Connection

Insightful research is built on genuine connection, not just data collection. By leveraging Fluid Intelligence™, we create a deeper, more nuanced understanding of your core business concerns.

How We Leverage AI: AI streamlines our processes by assisting with note-taking, transcription, and sentiment analysis. This frees our researchers to focus on active listening and meaningful engagement during interviews.

Fluid Intelligence™: Our consultants probe, challenge, and interpret responses within a broader strategic framework. 

  • AI takes a response at face value – humans recognize subtext. A skilled interviewer can tell when a respondent is holding back, contradicting themselves, or revealing something indirectly.
  • AI lacks skepticism – humans challenge assumptions. Human researchers continuously question, validate, and refine findings.
  • AI organizes information – humans extract meaning. Humans can determine which insights are truly valuable.

By prioritizing human connection and leveraging AI for efficiency, we deliver research that goes beyond surface-level responses, providing a truly comprehensive understanding of your audience.

Transform Data into Strategic Action

We empower you to move beyond the data you have - either proprietary or public - and unlock genuine strategic advantage that is unique and sustainable. 

How We Leverage AI: AI amplifies our processes, enabling rapid trend identification, insightful data visualization, and efficient summarization. This frees our team to focus on the in-depth analysis and strategic recommendations that drive impact.

Fluid Intelligence™: Data without context is just noise. Our human expertise ensures: 

  • We distinguish correlation from causation. We help you determine why those distinctions matter in your unique context.
  • We prioritize insights for business impact. Mere knowledge of market trends is never enough, nor is every market signal a cause for concern.
  • Strategic foresight. We position findings within the competitive landscape of your specific market.

By seamlessly integrating AI for efficiency and prioritizing human expertise for strategic insight, we transform raw data into a powerful engine for your business success.

B2B Tech Sector Specialists

Our firm only accepts projects from the B2B tech sector.
Our areas of expertise include:

  • Software
  • Hardware
  • Cloud
  • AI & GenAI
  • Infrastructure
  • Anything as a service
  • Cybersecurity
  • Big Data
  • Low code/no code
  • Applications
  • IoT
  • And much more...
B2B tech spans various industries. We help companies that offer software, hardware, and other technology solutions in sectors such as:

More on our approach to B2B Marketing Enablement Research

Market Research Methodologies

Group In-Depth Interviews
(In-Person & Online)

Fill 199 Focus Groups
(In-Person & Online)

Fill 211 Web Surveys

Group 2 Online Research Communities

Group 3 Quantitative Studies

Group 4 Social Media / Online Community Analysis

Fill 243 Longitudinal Research 
(Communities, Diaries, Etc.)

Page 1 Secondary Research

  • Finding the right research partner is not easy, but Cascade Insights delivers just what we need. They provide meaningful insights, complete the work in a timely manner and made sure to take into account our business context. I am confident that Sean and the team can tackle the tricky market questions that we have to address in order to succeed.

    Tripp Ritter
    Global Competitive Insights Manager
    Concur

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