Research Services for AI Software Companies

Solutions for AI Product Success

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For product leaders, AI has sparked an arms race. The question is no longer if a product should integrate AI, but how fast and how effectively it can be done without compromising core functionality or user trust. The pressure is on to embed AI capabilities quickly and meaningfully—whether through native development, third-party integrations, or strategic partnerships. 

A nimble, specialized research partner can help you get the answers you need fast to adapt your product roadmap without missing the moment.

For more than 18 years, Cascade Insights has helped organizations find success amid rapid technological change. With our Fluid IntelligenceTM approach, we deliver swift but deep, actionable insights for every phase of the product lifecycle.  

Research Services for Every Phase of the AI Product Lifecycle

Build for Success

User Experience Testing

B2B Concept Testing
B2B Jobs-To-Be-Done Research
Launch with Precision
B2B Channel Research
B2B Go-To-Market Research
Buyer Persona Research
Position with Purpose
B2B Competitive Landscape Analysis
B2B Message Testing
Evolve for Longevity
B2B Win-Loss Research
B2B Customer Satisfaction Research

How We Help Product Leaders

Cascade Insights helps you make critical AI product decisions quickly and confidently. Our research services are designed specifically for B2B technology products, helping you prioritize the right AI investments and avoid costly development detours with these core focus areas.

  • Customer Problem Validation: Ensure your AI features solve real problems that compel buyers to purchase
  • Competitive Intelligence: Understand how rivals are incorporating AI and where gaps exist
  • Packaging Strategies: Determine optimal approaches for packaging and integrating AI capabilities into existing and new solutions.
  • Technical Buyer Insights: Uncover the specific concerns of AI product evaluators and decision-makers
  • Adoption Barriers: Identify and address the friction points hindering implementation speed and/or spread

How We Help Product Researchers

Ensure your team and organization are moving in the right direction with AI research initiatives. Cascade Insights functions as an extension of your team, not just another vendor. We understand the stakeholders you serve and how to deliver findings that position your research team as a strategic asset within your organization. With our extensive experience studying the market and working with research teams like yours, we’ll collaborate with you to create a bespoke research design as unique as your needs.

How We Help Product Marketers

Cascade Insights helps product marketing teams position AI capabilities effectively to create content and campaigns that generate quality leads and nurture accounts long-term. Our research clarifies what AI-related messaging resonates with buyers, which channels are worth investing in for persona-specific targeting, and where competitors are vulnerable in their AI positioning.

Beyond Answers: Deep Discovery Through Connection

Insightful research is built on genuine connection, not just data collection. By leveraging Fluid Intelligence™, we create a deeper, more nuanced understanding of your core business concerns.

How We Leverage AI: AI streamlines our processes by assisting with note-taking, transcription, and sentiment analysis. This frees our researchers to focus on active listening and meaningful engagement during interviews.

Fluid Intelligence™: Our consultants probe, challenge, and interpret responses within a broader strategic framework. 

  • AI takes a response at face value – humans recognize subtext. A skilled interviewer can tell when a respondent is holding back, contradicting themselves, or revealing something indirectly.
  • AI lacks skepticism – humans challenge assumptions. Human researchers continuously question, validate, and refine findings.
  • AI organizes information – humans extract meaning. Humans can determine which insights are truly valuable.

By prioritizing human connection and leveraging AI for efficiency, we deliver research that goes beyond surface-level responses, providing a truly comprehensive understanding of your audience.

Transform Data into Strategic Action

We empower you to move beyond the data you have - either proprietary or public - and unlock genuine strategic advantage that is unique and sustainable. 

How We Leverage AI: AI amplifies our processes, enabling rapid trend identification, insightful data visualization, and efficient summarization. This frees our team to focus on the in-depth analysis and strategic recommendations that drive impact.

Fluid Intelligence™: Data without context is just noise. Our human expertise ensures: 

  • We distinguish correlation from causation. We help you determine why those distinctions matter in your unique context.
  • We prioritize insights for business impact. Mere knowledge of market trends is never enough, nor is every market signal a cause for concern.
  • Strategic foresight. We position findings within the competitive landscape of your specific market.

By seamlessly integrating AI for efficiency and prioritizing human expertise for strategic insight, we transform raw data into a powerful engine for your business success.

B2B Tech Sector Specialists

Our firm only accepts projects from the B2B tech sector.
Our areas of expertise include:

  • Software
  • Hardware
  • Cloud
  • AI & GenAI
  • Infrastructure
  • Anything as a service
  • Cybersecurity
  • Big Data
  • Low code/no code
  • Applications
  • IoT
  • And much more...
B2B tech spans various industries. We help companies that offer software, hardware, and other technology solutions in sectors such as:

More on our approach to Research Services for AI Software Companies

Market Research Methodologies

Group In-Depth Interviews
(In-Person & Online)

Fill 199 Focus Groups
(In-Person & Online)

Fill 211 Web Surveys

Group 2 Online Research Communities

Group 3 Quantitative Studies

Group 4 Social Media / Online Community Analysis

Fill 243 Longitudinal Research 
(Communities, Diaries, Etc.)

Page 1 Secondary Research

  • I have enjoyed working with Cascade Insights. They are flexible, agile, and easy to work with. Cascade has delivered high-quality work for my team on short notice and they always go the extra mile to ensure that we are happy with their work.

    I have commissioned multiple customer development research projects from Cascade Insights to better understand customer preferences, pain-points, and vendor selection criteria. They have also worked with us on concept testing of new value and willingness to pay. The team did great work, especially with sourcing the right customers, conducting in-depth interviews and packaging the feedback into crisp, actionable insights. I plan to use Cascade Insights again.

    Samit Jhaveri
    Director of Product Marketing, Azure Apps and DevOps
    Microsoft

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