Whether addressing market challenges or seizing untapped opportunities, Cascade Insights helps tech companies Act With Clarity™ through our B2B-focused market research and Research Activation™ services.
Learn MoreA Few of our Clients
B2B Market Research Services
Whether your organization needs to take advantage of a market opportunity or is facing a competitive threat, you need clarity.
Fluid Intelligence™
Fast Answers, Smart Thinking
At Cascade Insights, we occupy a unique vantage point in the world of AI. As researchers focused on the AI market and its buyers—and as power users of AI tools ourselves—we understand both where today’s solutions shine and where they fall short. This perspective enables us to strategically leverage AI-based tools and frameworks to rapidly build a strong foundation for your research initiatives.
But AI alone isn’t enough. That’s where Fluid Intelligence™ makes the difference.
Fluid Intelligence™ is our ability to adapt, envision, and create from a human perspective—something AI can’t do. While AI offers crystallized intelligence—pulling from existing data, spotting patterns, and summarizing what’s known—it can’t imagine what’s next, question what’s missing, or understand why it matters.
Our clients know that true competitive advantage doesn’t come from interacting with AI outputs alone—it comes from partnering with experts who can sense emerging signals, interpret nuance, and ask the follow-ups that truly matter.
By blending the speed of AI with our human-driven Fluid Intelligence™ we deliver insights that are fast, actionable, and tailored to your unique business context.
The result? Research that positions you to move first—and move smart.
B2B Tech Sector Specialists
Our firm only accepts projects from the B2B tech sector.
Our areas of expertise include:
- Software
- Hardware
- Cloud
- AI & GenAI
- Infrastructure
- Anything as a service
- Cybersecurity
- Big Data
- Low code/no code
- Applications
- IoT
- And much more…
B2B tech spans various industries. We help companies that offer software, hardware, and other technology solutions in sectors such as:
IT Services
FinServ
Marketing
Life Sciences
GreenTech
Education
Legal Tech
Government
Manufacturing
Retail
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Working with Cascade Insights for our persona research was a game-changer for our business. Their expertise and meticulous approach in understanding our target audience helped us gain invaluable insights into our customers’ needs, preferences, and behaviors. Armed with this knowledge, we were able to tailor our marketing strategies, resulting in increased engagement and higher conversion rates.
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When you’re in a fast-paced and highly competitive market space, you have to be nimble and smart and sure in all your marketing decisions – and your vendors have to match that. Sean Campbell and his team at Cascade Insights are all that and more.
Before they even started on one of my recent projects, they conducted a thorough interview and brought in different perspectives that helped crystallize the actual questions we were trying to answer. The project ran flawlessly and professionally, and the analysis was exceptional. Cascade is on my “Go To” list when I need a partner to help me analyze tough market intelligence questions.
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Most of my team is relatively new to the CI field, so I enlisted the help of Cascade Insights to provide training in CI fundamentals, frameworks, and methodologies.
While the training was only 2 days in length, Sean thoroughly covered all the topics with time built in for team activities that further reinforced what we learned. After the training, the team raved about all the new tools they wanted to use and ideas to incorporate into their existing projects. In fact, they have already begun introducing concepts learned in this training into their day-to-day activities.
I highly recommend Cascade Insights for any CI manager looking to quickly train new CI professionals or for any team looking to refresh their existing CI knowledge. Sean is very professional and knowledgeable in this field and can really help any CI team (regardless of experience) move to the next level.
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We worked with Cascade Insights to start up a substantial competitive intelligence and product insights initiative. Their whip-smart staff and expertise in B2B tech was a major asset, starting from our first conversations about doing a project together, making sense of research findings, and delivering results to senior leaders.
When we hit challenges along the road—practically inevitable in standing up a new initiative in an enterprise context—they were flexible, creative, and always positive in finding ways to move forward. In short, in the world of market research, Cascade is at the top of the heap.
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Decision Lens is a small and growing software company, still trying to figure out the exact motivations of our market and our buyers. After watching our own efforts at market analysis drag along with all of our internal biases attached to them, we decided we had to enlist the help of experts.
Cascade Insights stood out to us in our review of firms for their knowledge of technology, experience in B2B, and willingness to personalize the work to what we needed. And our experience during the project lived up to the expectations.
The Cascade team delivered very thorough and targeted market interviews and provided the external analysis of the information that our organization and executives needed to see. We have since completed more market analysis initiatives with Cascade and will continue to do so into the future.
A Few More of our Clients
