The Human Side of AI Success

Research, Strategy, and Transformation

Bringing 20 years of B2B tech expertise and B2B Market Research expertise to every engagement

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AI success isn’t just about technology — it’s about people.
We help AI builders understand adopters, help organizations leverage AI effectively,
and accelerate human-AI collaboration.

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AI Implementation & Training

Master AI tools and transform your operations through:

AI Change Management Services

Navigate AI’s rapid adoption with confidence. We help leaders address fears, upskill teams, and build people-first AI strategies that truly stick.

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AI Training and Mentoring

Empower your workforce with AI skills that stick. Our training puts people first, cutting through vendor hype to build confidence in a fast-moving AI era.

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B2B Tech Sector Specialists


Our areas of B2B research expertise include:

  • Software
  • Hardware
  • Cloud
  • AI & GenAI
  • Infrastructure
  • Anything as a service
  • Cybersecurity
  • Big Data
  • Low code/no code
  • Applications
  • IoT
  • And much more…
B2B tech spans various industries. We help companies that offer software, hardware, and other technology solutions in sectors such as: