B2B Market Research

15+ Years of B2B Tech Specialization

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Whether addressing market challenges or seizing untapped opportunities, Cascade Insights helps tech companies Act With Clarity™ through our B2B-focused market research and Research Activation™ services.

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A Few of our Clients

AWS
BeyondTrust
Dropbox
Galvanize
Gogo
Google
HP
IBM
Keytos
Manasian
Onelogin
SDL
WebMd
Zendesk
esri
pappas
salesforce
teamwork

B2B Market Research Services

Whether your organization needs to take advantage of a market opportunity or is facing a competitive threat, you need clarity.

Fluid Intelligence™
Fast Answers, Smart Thinking

At Cascade Insights, we occupy a unique vantage point in the world of AI. As researchers focused on the AI market and its buyers—and as power users of AI tools ourselves—we understand both where today’s solutions shine and where they fall short. This perspective enables us to strategically leverage AI-based tools and frameworks to rapidly build a strong foundation for your research initiatives.

But AI alone isn’t enough. That’s where Fluid Intelligence™ makes the difference.

Fluid Intelligence™ is our ability to adapt, envision, and create from a human perspective—something AI can’t do. While AI offers crystallized intelligence—pulling from existing data, spotting patterns, and summarizing what’s known—it can’t imagine what’s next, question what’s missing, or understand why it matters.

Our clients know that true competitive advantage doesn’t come from interacting with AI outputs alone—it comes from partnering with experts who can sense emerging signals, interpret nuance, and ask the follow-ups that truly matter.

By blending the speed of AI with our human-driven Fluid Intelligence™ we deliver insights that are fast, actionable, and tailored to your unique business context.

The result? Research that positions you to move first—and move smart.

B2B Tech Sector Specialists

Our firm only accepts projects from the B2B tech sector.
Our areas of expertise include:

  • Software
  • Hardware
  • Cloud
  • AI & GenAI
  • Infrastructure
  • Anything as a service
  • Cybersecurity
  • Big Data
  • Low code/no code
  • Applications
  • IoT
  • And much more…
B2B tech spans various industries. We help companies that offer software, hardware, and other technology solutions in sectors such as:

A Few More of our Clients

ACI
Aria
Atomitech
BeyondTrust
Bluescape
Decision Lens
Dell
Lectra
Medidata
Oracle
Pagerduty
Porex
Qt
Stone Goff
bitly
cybereason
red hat
snyk