The Human Side of AI Success

Research, Strategy, and Transformation

We help AI builders understand adopters and help organizations leverage AI effectively

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AI success isn’t just about technology — it’s about people.
We help AI builders understand adopters, help organizations leverage AI effectively,
and accelerate human-AI collaboration.

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A Few of our Clients

AWS
Adobe
CRM
Coconut
Dashlane
Dockyard
Dropbox
Google
HP
IBM
Leviton
Okta
Publicis Sapient
SAP Concur
WebMd
icf
salesforce
snyk

AI Implementation & Training

Master AI tools and transform your operations through:

AI Change Management Services

Navigate AI’s rapid adoption with confidence. We help leaders address fears, upskill teams, and build people-first AI strategies that truly stick.

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AI Training and Mentoring

Empower your workforce with AI skills that stick. Our training puts people first, cutting through vendor hype to build confidence in a fast-moving AI era.

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Fluid Intelligence®
Fast Answers, Smart Thinking

At Cascade Insights®, we live at the intersection of AI research and practice. We study how people experience AI platforms. We train teams to use AI effectively. We guide organizations through transformation.

This unique position — researchers who are also practitioners — gives us something AI alone can’t provide: the ability to see patterns, question assumptions, and understand the human dynamics that determine success.

We call this Fluid Intelligence® — the human insight that makes sense of AI’s impact. Whether you’re building AI, implementing it, or adapting to it, we blend research depth with practical expertise to deliver clarity.

B2B Tech Sector Specialists


Our areas of B2B research expertise include:

  • Software
  • Hardware
  • Cloud
  • AI & GenAI
  • Infrastructure
  • Anything as a service
  • Cybersecurity
  • Big Data
  • Low code/no code
  • Applications
  • IoT
  • And much more…
B2B tech spans various industries. We help companies that offer software, hardware, and other technology solutions in sectors such as:

Fill 234 IT Services

Fill 239 FinServ

Fill 244 Marketing

Fill 248 Life Sciences

Page 1 GreenTech

Fill 236 Education

Fill 242 Legal Tech

Fill 246 Government

Fill 250 Manufacturing

Fill 260 Retail

A Few More of our Clients

Activator
Censys
Dashlane
Dell
Dropbox
Google
Information
Kajeet
Microsoft
NetApp
Object First
Outsystems
Siemens
SmartRent
Stone Goff
Uniqode
WP Engine
Zendesk

Get In Touch With A B2B Expert

Let's Talk