Blog Posts

Explore our customer case studies to see how we drive innovation and success in the B2B tech market."

Sales Needs A Say In Strategy

Sales Needs A Say In Strategy

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode139-SalesNeedsASayInStrategy.mp3"] Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy.
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Qual: There's an App For That | smartphone qualitative research

Qual: There’s An App For That

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode138-OverTheShoulder.mp3"] Will smartphones transform qualitative research methodology? Get an inside view from an expert who knows qual via smartphone inside and out. In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell interviews Over The Shoulder Co-Founder and President Ross McLean.
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Your Favorite 2016 B2B Market Research Posts | b2b market research

Your Favorite 2016 B2B Market Research Posts

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode137_-_The_10_Most_Popular_Podcasts_for_2016.mp3"] See our ten most popular posts of the year. Take a look back at our coverage of the buyer's journey, competitor customers, talking to the C-suite, and more.
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Riveting Research: It’s Not a Mission Impossible

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode136_-_QualIsADocumentary.mp3"] Documentary filmmaking can teach qualitative researchers about the art of crafting a great story and building findings that make clients act.
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professional services firm

Avoid an Identity Crisis: Make These Tough Calls For Your Firm

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Avoid_an_Identity_Crisis_-_Make_These_Tough_Calls_For_Your_Firm.mp3"] The world is covered in the carcasses of failed market research firms. What led to this sea of whitewashed bones? Indecisiveness. Tough choices are needed, particularly on these six issues.
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Get Smarter on 'The Cyber' | cybersecurity

Get Smarter On ‘The Cyber’

Time and again, our nation’s top political leaders demonstrate that they are not up to speed on cybersecurity. We have some recommended reading.
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SaaS Questions

The Smartest SaaS Questions on Quora

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Questions_SaaS_Companies_Ask.mp3"] Is Quora the WebMD for SaaS Problems? Read on for The Subscriber That Didn't Renew, The Absent Enterprise Customer, Churning Churn & other SaaS maladies.
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Mid-Market Marketing: 6 Challenges You'll Face - Cascade Insights

Mid-Market Marketing: 6 Challenges You’ll Face

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/SMB-Marketing-6-Ways-to-Slay-Opinion-with-Facts.mp3"] New marketing leaders of SMBs have usually been hired to conquer one or more of these common B2B business problems. Market research can solve them.
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Market Research Today: The GRITty, Quirky Details

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/GRIT-Quirks-Report-Final.mp3"] The GRIT and Quirk's Reports present a snapshot of the corporate research industry- and areas where market researchers need to up their game.
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B2B Book Review: Get A Preview of Tech In 20 Years

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Industries_of_the_Future.mp3"] "The Industries of the Future" is a super handy guide through the tech trends you should be watching. Basically, it’s the CliffsNotes of future tech.
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Microsoft Doubles Down on B2B With LinkedIn Acquisition

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/LinkedIn_-_Microsoft.mp3"] In a world where the mobile devices we use aren't Microsoft's and the PC is in decline, B2B services are where Microsoft is going to find its next major source of revenue. For this reason, Microsoft’s $26.2 billion purchase of LinkedIn was a really smart move.
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Business Readout

Blow Up The Readout

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Blow_Up_the_Readout.mp3"] A market research presentation shouldn't be a recitation of the findings deck. For best results, flip the readout.
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B2B Book Review: Digesting “Disrupted”

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/B2B_Book_Review_-_Disrupted.mp3"] In this episode of the B2B Market Research Podcast, CEO Sean Campbell reviews "Disrupted: My Misadventure in the Start-Up Bubble" by Dan Lyons.
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5 Reasons Companies Kill Their MR Teams

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/5-Reasons-Companies-Kill-Their-MR-Teams.mp3"] The lack of a professional services mentality. Kingdom building. Bad buyer personas. Unclear roles. Lame leadership. Avoid these pitfalls to keep your market research team surviving and thriving.
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Graph Wisely: An Interview With Cole Nussbaumer Knaflic

Graph Wisely: An Interview With Cole Nussbaumer Knaflic

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode_119_-_Storytelling_with_Data_-_Interview_-_Book_Review.mp3"] In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Cole Nussbaumer Knaflic, author of the book Storytelling with Data: A Data Visualization Guide for Business Professionals and the blog Storytelling With Data.
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How To Make Praiseworthy B2B Buyer Persona

How to Make Praiseworthy B2B Buyer Personas

What makes B2B buyer personas different than their B2C counterparts? What are the questions that B2B buyer personas need to answer? Those questions and more are answered in this podcast episode.
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What We Learned at C2C16

Earlier this week, Cascade Insights CEO Sean Campbell and Marketing Assistant Isa Gautschi ventured to sunny Arizona to attend the ...
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How To Speak C-Suite: An Interview With Nic Read

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode_117-Interviewing_the_C-Suite_-_Interview_with_Nic_Read.mp3"] In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell spoke with Nic Read, a managing partner at SalesLabs.
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