Cascade Blog

The best ideas stand the test of time.  And clearly the ideas offered by Geoffrey Moore in his book Crossing ...

“Try to learn something about everything and everything about something.” – Thomas Huxley When it comes to learning something about ...

We recently delivered a webinar focused on understanding Voice of the Competitor (VOTC) research. During this webinar we covered how: ...

Below is a link to download the slides from Sean’s presentation at the Silicon Valley Capital Club on March 18th, ...

You can now download the recording and slides from our recent webinar: Accelerating Competitive Analysis: 5 Fabulous Frameworks Frameworks covered ...

Episode 59: – Interview – Co-Author – Big Data: A Revolution…” For more episodes focused on competitive intelligence and market intelligence ...

Episode 58: – Interview – Phil Britton – Best Buy – Part #2 – CI Ethics” For more episodes focused on ...

You can now download the slides or the recording of our recent webinar: Accelerating Competitive Intelligence Collection: Mining Web Metrics ...

What makes VOTC (Voice of the Competitor) research different than a typical Win-Loss study? Why is your typical Win-Loss study ...

We’ve launched another Inbox Education Series.  This time focused on understanding the differences between VOC and VOCC research. Each Inbox ...

Over the last few months we’ve been putting together a few educational series on various aspects of Competitive Intelligence and ...

Given we’ve recently moved into 2014 I thought I would pass along what some of our most popular competitive intelligence ...

Voice of the Competitor’s – Customer (VOCC) – Research You need to understand why they bought from the competitor. And ...

Play here.

Slides here.  

Voice of the Competitor (VOTC) – Research  To learn more: Sign up for a 3 part, email based series on ...

Recorded on December 10th, 2013. You can play the recording here.

You can download the deck here.

Cascade Insights will be hosting two competitive intelligence and market intelligence webinars in December. The first is on December 10th ...

As presented on 11/21/2013. Download the presentation here.  

I travel quite a bit given what we do, and in general I am on a plane at least once ...

Recruitem is a fantastic tool that makes it brain dead simple to build X-Ray Queries that target Google+, LinkedIn, GitHub, ...

MillionShort provides an interesting perspective on a typical search query. With MillionShort you can quickly exclude the top 100, 1,000, ...

We recently launched a email based educational series focused on Twitter. In the three part series – delivered directly to ...

As presented on 11/13/2013. Download the presentation here.

We think of the Chief Technology Officer (CTO) and Chief Information Officer (CIO) as the technical centers of gravity in ...

We recently launched a email based educational series focused on LinkedIn. In the three part series – delivered directly to ...

A number of companies focus on competitor research.  But how do you tackle competitor research when you find yourself losing ...

Indeed is a tool that we’ve come to rely on across a number of different projects.  While there are caveats ...

Register here. Abstract: Job Postings serve a single primary purpose. To generate a solid candidate for the position in question. ...

Mining Job Postings – Play.

This is a transcript of the CI Life Podcast, Episode 37. If you’d rather listen to the podcast, click here. [music] ...

This is a transcript of the “Competitive Intelligence” Podcast, Episode 36. If you’d rather listen to the podcast, click here. Sean ...

As presented on 08/29/2013. Download the presentation here.

Understanding the Innovator’s Dilemma – Play.

Steve Ballmer will be retiring as Microsoft CEO in the next 12 months. Steve Ballmer joined Microsoft in 1980 as ...