Cascade Blog

Three Insights about the Late Majority: Reluctant to Be Led A large portion of the entire market—perhaps 35%—makes up the ...

Buried in petabytes of data, it can seem a daunting task to retrieve the information crucial to your competitive intelligence ...

Three Insights about the Early Majority: Is It Safe Yet? Moving a new product into the mainstream requires you to ...

15 Minute Series – Finding your Competitor’s Customers – Play.

Three Insights about Early Adopters: The Search for Business Value As a product becomes feature complete, it may be regarded ...

Three Insights about Innovators: The Bleeding Edge As described in Crossing the Chasm, even before a product or technology is ...

Tracking the history of a company’s web site can illuminate a great deal about how the company has developed. Archive.org ...

Three Habits of Highly Disruptive Competitors When a competitive intelligence organization gauges the potential impact of a disruptive innovation, the ...

Three Reasons an Innovation Might Not Move Mountains Just as important as recognizing a disruptive innovation, you also need to ...

Three Ways to Predict When Your World is About to Change It can seem like everywhere you look, someone is ...

A Three-Part Framework for Culling the Herd to Find the Right Humans To add to the positive results of deeper ...

Three Ways to Break the Silence and Get the Ball Rolling Once an organization has recognized the value of human ...

Three Insights from People Needing (Intelligent) People To understand everything you need to know about an industry, there’s just no ...

One key difference between being a spy and a competitive intelligence practitioner is that the intelligence community may use force ...

Understanding the Growth Share Matrix – Play.

Unlike spycraft, competitive intelligence must operate within the ethical and practical confines of the business community. There is no room ...

It’s common to compare the competitive intelligence (CI) field with spying. In reality, the two are very different; the intrigue ...

Twitter has been receiving a good deal of flack from it’s ecosystem partners.  Ecosystem partners have even launched an online ...

If you’re in Chicago or Vancouver BC on Feb 2nd, and you’re involved in product development, think about dropping in ...

Deducing patterns in the world around us is the key to learning from the past, understanding the present, and preparing ...

While there are many wonderful things you can say about eBooks, one of the best is how easy it is ...

I’ll start by saying that we don’t believe the goal of CI, or business, is to destroy the competition but, ...

In business, as in love, relationships that were once the pinnacle of joy can fall apart, leaving you to ask, ...

The position of your company in the market often benefits from the broader ecosystem. For example, we have written elsewhere ...

Competitive relationships between companies are generally taken for granted. Competition is widely regarded as the beneficial bedrock of efficient markets, ...

As described in the book of the same name by Adam Brandenburger and Barry Nalebuff, co-opetition is the concept of ...

The 12 Gifts of Christmas  – for the CI professional to give themself throughout the year: On the first month ...

Lots of good resources in here. http://www.llrx.com/features/neweconomy2013.htm