Insights

July 13, 2015

Want Stakeholder Buy-in? Tell Better Stories – Interview with Victoria Lefevers of Carbonite

Today we’re featuring an interview Sean Campbell, CEO of Cascade Insights, conducted with Carbonite‘s manager of market and competitive intelligence, Victoria Lefevers.

June 30, 2015

Bringing Agile Methodology to B2B Market Research – Interview with Discuss.IO CEO Zach Simmons – B2B Market Research Podcast

Episode #102 of the B2B Market Research Podcast [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Zach-Discuss.IO-Episode102.mp3″] During this podcast, we cover: What Agile is and what it ...

June 23, 2015

Your 10 Favorite Competitive Intelligence Podcasts: B2B Market Research podcast

What have I learned after recording 100 competitive intelligence podcasts? A lot. Here are the top ten B2B Market Research podcasts ...

June 15, 2015

How Predictive Analytics Turn Data into Insights – Interview with Author Thomas Miller

Today, we’re featuring a conversation Sean Campbell, Cascade Insights’ CEO, recently had with Thomas Miller. Thomas is a faculty member at ...

June 2, 2015

Lost a Client? Don’t Generalize from a Specific: B2B Market Research Podcast

Episode #100 of the B2B Market Research Podcast: Lost a Client? Don’t Generalize from a Specific [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode100.mp3″] During this podcast, we cover: How ...

May 27, 2015

The Evolving B2B Market: What Competitive Intelligence Pros Need to Know

The following is a summary of the key takeaways from the session Sean Campbell (Cascade Insight’s CEO) presented at the ...

May 20, 2015

Predicting Competitor Growth – 3 Tools for Analyzing the Buyer’s Journey: B2B Market Research podcast

Episode #99 of the B2B Market Research Podcast – Predicting Competitor Growth – 3 Tools for Analyzing the Buyer’s Journey. [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode99.mp3″] We ...

May 13, 2015

Analyzing the B2B Buyer’s Journey – 20 Tools and Tips

This presentation was delivered at the Strategic and Competitive Intelligence Professionals – 2015 National Conference. During the talk Sean covered ...

May 11, 2015

7 Trade Show Competitive Intelligence Tips: B2B Market Research podcast

Episode #98 of the B2B Market Research Podcast – 7 Trade Show Competitive Intelligence Tips [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode98.mp3″] We cover: A few important ratios ...

April 28, 2015

5 Essential Interviews with Competitive Intelligence Thought Leaders

Learn what some of the “must watch” thought leaders in the competitive intelligence space are thinking. In this post, we’ve ...

April 24, 2015

3 Key Tools for Analyzing a Competitor’s Content: B2B Market Research podcast

Episode #97 of the B2B Market Research Podcast – 3 Key Tools for Analyzing a Competitor’s Content [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode97-Final-Short.mp3″] We cover: In 2015, ...

April 15, 2015

Competitive Intelligence Thought Leaders – Bonnie Hohhof: B2B Market Research podcast

Episode #96 of the B2B Market Research Podcast – Competitive Intelligence Thought Leaders – Bonnie Hohhof [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode96-BonnieInterview-Final.mp3″] We cover: Possible reasons why SCIP ...

April 9, 2015

Did Your Partner Turn Into A Competitor? Ask These 7 Questions: B2B Market Research podcast

Episode #95 of the B2B Market Research Podcast – Did Your Partner Turn Into A Competitor? Ask These 7 Questions… [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode95_-_Final.mp3″] We ...

March 31, 2015

Analyzing Product Features in the Age of SaaS – B2B Market Research podcast

Episode #94 of the B2B Market Research Podcast – Analyzing Product Features in the Age of SaaS [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode94.mp3″] We cover: Can the 100 ...

March 24, 2015

Is SaaS, Agile and DevOps Leading Us to the Innovator’s Dilemma?: B2B Market Research podcast

Episode #93 of the B2B Market Research Podcast – Is SaaS, Agile and DevOps Leading Us to the Innovator’s Dilemma? [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode93-Actual.mp3″] ...

March 18, 2015

5 Success Tips for Competitive Intelligence Analysts – Interview With Matthew Sell, SAP: B2B Market Research Ep. 92

Episode #92 of the B2B Market Research Podcast – Success Tips for Competitive Intelligence Analysts -Interview With Matthew Sell, SAP [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode92_-_Matthew_Sell_Interview.mp3″] ...

March 9, 2015

How to Build A Competitive Intelligence Team: Interview With Varun Chhabra, Microsoft: B2B Market Research podcast

Episode #91 of the B2B Market Research Podcast – How to Build A Competitive Intelligence Team: Interview With Varun Chhabra, Microsoft [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode91.mp3″] ...

March 2, 2015

5 Reasons Competitive Intelligence Teams Don’t Grow: B2B Market Research podcast

Episode #90 of the B2B Market Research Podcast – 5 Reasons Competitive Intelligence Teams Don’t Grow [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode90.mp3″] We cover: Why service – ...

February 24, 2015

How To Hire World-Class Analysts: B2B Market Research podcast

Episode #89 of the B2B Market Research Podcast – How To Hire World-Class Analysts [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode89.mp3″] We cover: Why a service mentality ...

February 16, 2015

7 Tips For Presenting Competitive Intelligence Research Like A Pro: B2B Market Research podcast

Episode #88 of the B2B Market Research Podcast – 7 Tips For Presenting Competitive Intelligence Research Like A Pro [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode88.mp3″] ...

February 3, 2015

Inside Sales Needs Ammo. Are Competitive Intelligence Teams Listening? B2B Market Research podcast

Episode #86 of the B2B Market Research Podcast – Inside Sales Needs Ammo – Are Competitive Intelligence Teams Listening? [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode86.mp3″] ...

January 29, 2015

What CI Professionals Need to Know About Data Scientists

It’s not a stretch to say that every B2B technology company needs to know more about Data Scientists. In 2015, ...

January 26, 2015

[6th Edition] Go Beyond Google: Competitive Intelligence for B2B Tech: B2B Market Research Podcast

Go Beyond Google: Competitive Intelligence for B2B Tech: B2B Market Research Podcast [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode85.mp3″] We cover: Our launch of the ...

January 16, 2015

We will be Hacked: Adjusting to the New Normal for Enterprise Security…

Have we reached the day when CEO’s need to send a company-wide memo with the title “We will be hacked”? ...

January 13, 2015

Competitive Intelligence Must Adapt – B2B Sales and Marketing in 2015: B2B Market Research podcast

Episode 84: – Competitive Intelligence Must Adapt – B2B Sales and Marketing in 2015 – An Interview with Brent Adamson of CEB ...

January 12, 2015

10 Truths about the Internet of Things (IoT) for B2B Market Researchers

What are the 10 Essential Truths about Internet of Things (IoT) B2B focused Market Research? How will you market research ...

January 6, 2015

IoT Thought Leaders – Interview with Ido Sarig of Wind River: B2B Market Research podcast

Episode 83: – Internet of Things Thought Leaders – An Interview with Ido Sarig of Wind River. You can listen to the ...

January 2, 2015

10 Essential Competitive Intelligence Questions for B2B Customers

There are 10 essential competitive intelligence questions you should be sure to ask of all B2B customers. This presentation outlines all ...

December 17, 2014

Competitive Intelligence Thought Leaders – Interview with Wayne Jones, IBM: B2B Market Research podcast

Episode 82: – Competitive Intelligence Thought Leaders – An Interview with Wayne Jones of IBM [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Interview_with_Matthew_Sell_-_Analyze_a_News_Event_-_81215_7.57_AM.mp3″] We cover: How do CI ...

December 17, 2014

Quantifying the Internet of Things

Should you believe the hype on the Internet of Things? Can it really be the (NBTE) Next Biggest Thing Ever? ...

December 15, 2014

Ahead of the Herd – IoT articles you need to read – December 2015 Edition

What follows is a curated list of Internet of Things (IoT) focused articles. To create this list we first looked for articles ...

December 9, 2014

15 Competitive Intelligence Questions Product Managers Need to Answer: B2B Market Research podcast

Episode 81: – 15 Competitive Intelligence questions Product Managers need to answer. [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode_81.mp3″] We cover: Key questions product managers need to ...

December 4, 2014